Specialist School SEO Agency • UK-wide • MAT-ready
SEO Services for Schools (UK)
Technical SEO, on-page optimisation, keyword research, local SEO and safe link earning—built for UK schools and Multi-Academy Trusts. Clear planning. Fast setup. Results you can see in Search Console.
Looking for school SEO services you can run during a busy term? We do the heavy lifting and train your team on title tags, meta descriptions, header tags, internal linking and local listings.
What success looks like (KPIs schools actually care about)
Real-world outcomes
30-day quick wins
- Fix core technical issues (HTTPS, canonicals, 404/redirects, robots, XML sitemaps, Core Web Vitals basics).
- Optimise the five priority pages: Home, Admissions, Term Dates, Ofsted/Results, Contact.
- Rewrite titles & meta descriptions using parent-friendly templates.
- Claim/correct Google Business Profile, Apple Business Register & Bing Places; add safe photos.
You get a traffic-light action log with owners & due dates so SLT can see progress at a glance.
How we measure it
Why schools choose us
We standardise copy blocks, headers, title tags and Golden NAPs across campuses so each site improves together—without losing local voice.
- Reusable title/anchor patterns for Admissions, SEND, Attendance, Sixth Form, Term dates.
- Campus-level logs + Trust roll-up dashboards for SLT.
Everything respects UK GDPR and safeguarding: no pupil data in examples, safe imagery, sensible location info, and clear link disclosures.
We report the KPIs staff recognise: admissions clicks, brand impressions, Pages/Positions in Search Console, local actions and goal completions.
Short “watch-while-we-do” sessions for comms/admin teams so improvements stick after the project ends.
How our school SEO service works
1) Discovery & baseline
We begin with goals (fill nursery places; raise Sixth Form enquiries). We baseline GSC/GA4, export rankings and note CMS constraints (School Jotter/WordPress).
What we need
- CMS access (view/editor), Google Analytics 4 & Search Console access.
- Safeguarding rules (photo consent, pupil-data policy) and brand/style guides.
2) Technical & UX audit
We crawl and prioritise fixes: indexation, status codes, internal linking, mobile UX, speed and site architecture.
Typical fixes
- Duplicate pages consolidated; broken links redirected.
- Heading order corrected (H1 → H2 → H3) for accessibility and SEO.
- Menu/IA tweaks so parents find Admissions & Term Dates faster.
3) Keyword research & mapping
We focus on parent language and local long-tails (“best secondary schools in [area]”, “sixth form open evening [town]”). Clear intent per page prevents cannibalisation.
Deliverables
- Primary/secondary keywords per page; suggested title tags and H2s.
- On-page plan (copy blocks, internal link targets) and seasonality notes.
4) On-page optimisation
We rewrite page titles & meta descriptions, polish headers and add short action-first copy blocks—optimised for humans first.
Also included
- Internal link clean-up (e.g., news → Admissions, SEND, Ofsted).
- Helpful schema where appropriate (FAQPage, Event, Article).
5) Local SEO & citations
We claim & optimise GBP/Apple/Bing, set a Golden NAP and clean up council/community directories. UTMs on links show real clicks in GA4.
6) Safe link earning
We prioritise value-first placements: civic & education partners, community features, and replacing broken links. We use rel="sponsored"/nofollow when needed.
30-60-90 day timeline (example)
| Window | Focus | Example outputs |
|---|---|---|
| Days 1–30 | Fix & optimise | Technical fixes, five priority hubs optimised, GBP claim/update, Golden NAP, early internal links. |
| Days 31–60 | Expand coverage | Admissions/Sixth Form spokes, FAQ blocks, directory governance, first placements (guest/community). |
| Days 61–90 | Scale & measure | Termly pattern library, content calendar by season, reporting dashboard, and training sessions. |
SEO Services for UK Schools & MATs
Every school starts from a different place. We’ll audit your site and Search Console, then provide a clear, fixed quote. All work follows Google’s Search Essentials and safeguarding best practice.
Starter — Technical & On-Page Fix
Best for a single school website needing quick wins in Maps and organic search.
Growth — School + Local Visibility
For schools wanting stronger Maps presence and better coverage of parent tasks.
Trust/MAT — Multi-Campus Programme
For trusts standardising patterns and reporting across multiple campuses.
*We’ll review your setup and confirm a fixed quote after a free audit.
CMS we work with (including School Jotter)
School Jotter
We maintain your design while improving title tags, meta descriptions, alt text and internal linking. Our checklists avoid template breaks and respect accessibility.
Typical quick wins
- Fix duplicate titles; add descriptive H2/H3 headings; shorten long menus.
- Link news posts to hubs (On-Page SEO, Internal linking) to pass relevance.
WordPress & hybrids
We configure Yoast/RankMath, improve sitemaps & speed, add schema blocks, and compress images. We also work with Drupal or custom CMS + MAT portals.
Local SEO & directory governance
utm_medium=citation) so GA4 shows clicks.Content & on-page optimisation (plain-English templates)
Title tags & meta descriptions
Keep titles short, unique and intent-first. Write human metas with a clear benefit + school name. Test CTR changes in Search Console.
Title patterns
- Admissions | [School], [Town]
- Term Dates | [Academic Year] | [School], [Town]
- Sixth Form | Courses & Entry Requirements | [School]
Helpful page structure
- H1 (single) = page purpose; H2s = sections; H3s = steps/FAQs.
- Short paragraphs & bullets for busy families; descriptive alt text on images.
- Internal links to key hubs (Admissions, SEND, Attendance, Sixth Form).
We add schema where relevant (FAQPage, Event, Article) and ensure accessibility.
Safe link earning for schools
Guest & community features
Short, useful explainers for universities, LA portals, local papers and community groups. Value first; use rel="sponsored" or nofollow when appropriate.
Angles that land
- Admissions timelines & mistakes to avoid.
- Attendance support with local family services.
Broken-link replacements
We find dead resources on reputable sites and offer your up-to-date guide as the replacement—fast approvals, relevant traffic, safe citations.
Compliance
No link sales. No PBNs. Everything logged, disclosed and brand-safe.
Evidence & measurement
| Metric | Where | Target pattern |
|---|---|---|
| Admissions page clicks | GSC → Performance | +10–30% vs matched period YoY |
| Brand impressions | GSC → Queries | Up in peak months |
| Website clicks from listings | GA4 (UTM: citation) | ≥ 50 / month (size dependent) |
| Local pack visibility | GBP Insights | Rising searches and actions |
Compliance & safeguarding (how we protect your brand)
Content safety
- No pupil data in examples; images follow consent policy.
- Proportionate location details; no sensitive timetables published.
- Inclusive language; GOV. UK style reference for clarity.
Process safety
- Vendor blocklist; only civic/education partners & reputable sites.
- All placements logged with
relattribute and URL. - Annual review of listings, photos and descriptors.
Results at a glance
- Monthly organic traffic: ~3k ➜ ~12–13k (≈ +9–10k / +200–240%)
- Organic traffic value: ~4k ➜ ~12k (≈ +200%)
- Monthly organic traffic: ~6–7k ➜ ~18–19k (≈ +12k / +180–220%)
- Organic traffic value: ~9k ➜ ~18k (≈ +100%)
Helpful school SEO resources
On-page optimisation
Local & directories
Backlinks (safe)
School SEO services FAQ
FAQs (School SEO service)
How quickly will we see results?
Most schools see early improvements to CTR and branded queries within 4–8 weeks once titles/metas are optimised and local listings corrected. Competitive non-brand terms take longer; we’ll give realistic timelines in your plan.
Do you work with School Jotter?
Yes. We provide specific checklists for title/meta updates, menus, internal links and image alt text that work inside School Jotter’s editor.
Is this safe and policy-compliant?
Yes—no link sales, no private blog networks. We follow Google’s link guidance (rel="sponsored"/nofollow) and respect safeguarding & UK GDPR.
Can we buy a one-off audit?
Yes. We deliver a traffic-light action plan with a walkthrough call. Implement in-house or ask us to handle it.
Do you help with content?
We supply templates and can draft parent-friendly content for Admissions, Term Dates, SEND, Attendance and Sixth Form.
How do you report progress?
Monthly report and a short call: GSC (clicks, CTR), GA4 (UTM-tagged listing traffic), local insights, and an actions log. MAT roll-ups are available.
Can you support a MAT?
Yes. We standardise titles/metas, Golden NAPs and reporting across campuses, plus governance & training for web teams.
Do you manage Google Business Profile?
We claim/verify, correct categories, add descriptions & safe photos, and keep hours/closures updated.
What about Ofsted and policy updates?
Quarterly checks and structured reminders for statutory content help avoid broken links or outdated information.
What’s the minimum term?
Monthly rolling after setup. We recommend one full school year to see compounding benefits.
Book a free SEO audit
We’ll review your site, Search Console and listings, then send a simple action plan focused on the pages that matter most.
Related reading (boost results faster)
After your audit, these guides help you implement quickly:
Need practical SEO support?
Speak With Paul Delaney
Paul Delaney helps schools turn complex SEO into simple, effective actions. As a guest writer for SEO for Schools, Paul shares step-by-step playbooks and evidence-based guidance that busy teams can apply immediately. With three decades’ experience working with UK and international institutions, he understands the challenges school teams face and is well positioned to offer support and guidance.
For our readers, Paul offers free 30-minute sessions for institutions exploring how to raise visibility, strengthen brand trust and streamline admissions. Sessions are practical, jargon-free and free from sales pressure. You can contact him using the buttons below—please mention SEOforSchools.co.uk.
