Specialist School SEO Agency • UK-wide • MAT-ready
SEO Services for Schools (UK)
Technical fixes, on-page optimisation, keyword research, local SEO and safe link earning—designed for UK schools and Multi-Academy Trusts. Clear pricing. Fast setup. Results you can see in Search Console.
Looking for school SEO services you can actually manage during a busy term? We do the heavy lifting and teach your team the essentials: title tags, meta descriptions, header tags, internal linking and local listings.
What success looks like (KPIs schools actually care about)
Real-world outcomes
30-day quick wins
- Fix critical technical issues (HTTPS, canonical, 404/redirects, robots).
- Optimise the five priority pages: Home, Admissions, Term Dates, Ofsted/Results, Contact.
- Clean up titles & meta descriptions using our templates.
- Claim or correct Google Business Profile & Apple/Bing listings.
How our school SEO service works
1) Discovery & baseline
Lightweight call to understand your aims (e.g., increase Year 7 applications; fill nursery places). We baseline GSC/GA4 and export current rankings.
What we need
- Website CMS access (view or editor), Google Analytics, Search Console.
- Any brand or safeguarding constraints (photo rules, consent wording).
2) Technical & UX audit
We run a practical audit: crawlability, indexation, site speed, mobile UX, internal links, error pages. You get a traffic-light action list with simple language and owners/due dates.
Typical fixes
- Duplicate pages consolidated; broken links redirected.
- Header tags in the right order (H1, H2, H3) and accessible anchor text.
3) Keyword research & mapping
Focus on parent-friendly terms and long-tails: “best secondary schools in [area]”, “sixth form open evening [town]”, “apply for reception place [LA]”. We map keywords to pages so there’s no cannibalisation.
Deliverables
- Primary/secondary keywords per page; suggested titles and H2s.
- On-page optimisation plan (copy blocks, internal link targets).
4) On-page optimisation (titles, meta, headers)
We rewrite page titles and meta descriptions to improve click-through and align with search intent, then refine headings and content structure in plain English.
We’ll also
- Improve internal links (e.g., from news posts to Admissions, SEND).
- Add FAQs schema to key pages where appropriate.
5) Local SEO & citations
Claim and optimise Google Business Profile, Apple Business Register and Bing Places. We create a Golden NAP and clean up duplicates in council/community directories.
Outcome
- Consistent Name–Address–Phone everywhere.
- UTM tracking on listing links so GA4 shows real impact.
6) Safe link earning
No gimmicks. We use guest contributions with community value, reputable directories, and broken-link outreach to replace outdated resources with yours.
Safeguards
- Use
rel="sponsored"/nofollowper Google policy. - Only civic/education partners and quality local sites.
SEO Services for UK Schools & MATs
Indicative “from” pricing to help with planning. We confirm a fixed quote after a free audit of your site, Google Search Console and current content. All work follows Google’s Search Essentials and safeguarding best practice.
Starter — Technical & On-Page Fix
Best for a single school website needing quick wins in Maps and organic search.
From: £1,450 (one-off; scope varies by site size)
Request a tailored quoteGrowth — School + Local Visibility
For schools wanting stronger Maps presence and better coverage of parent tasks.
From: £1,950 / month or £5,250 / term
Book a discovery callTrust/MAT — Multi-Campus Programme
For trusts standardising patterns and reporting across multiple campuses.
From: £5,500 / term (pricing scales by campuses)
Discuss your MAT needs*Prices are indicative for planning & budgeting. We’ll audit your setup and confirm a fixed quote.
CMS we work with (including School Jotter)
School Jotter
We’ve built repeatable checklists for titles, meta descriptions, alt text and menu/internal links in School Jotter. We’ll guide you through safe updates and quick improvements that don’t break templates.
Typical quick wins
- Fix duplicate page titles; add descriptive H2s/H3s.
- Link news posts to key hubs (Admissions, Term Dates, SEND).
WordPress & hybrids
Yoast/RankMath configurations, sitemap health, schema blocks, speed and image compression. We ensure accessibility and policy compliance.
Also supported
Drupal, custom CMS, and MAT central portals.
Local SEO & directory governance
utm_medium=citation) so you can see clicks in GA4.Content & on-page optimisation (plain-English templates)
Titles & meta descriptions
We follow best practice for title tags and meta descriptions: keep titles concise and unique, front-load the main intent, and write human-friendly metas with a clear benefit + school name.
Example title patterns
- Admissions | [School], [Town]
- Term Dates | [Academic Year] | [School], [Town]
- Sixth Form | Courses, Entry Requirements | [School]
Helpful page structure
- H1 (single) = page purpose; H2s = sections; H3s = steps/FAQs.
- Short paragraphs and bullet points for busy families.
- Internal links to relevant hubs (Admissions, SEND, Attendance).
We also add schema where helpful (FAQPage, Article) and ensure images have descriptive alt text.
Safe link earning for schools
Guest & community features
We help your team pitch short, useful articles to universities, LA portals and community groups. Value first; rel="sponsored" or nofollow when appropriate.
Good angles
- Admissions explainers for local papers.
- Attendance support guides with family services.
Broken-link replacements
We find dead resources on reputable sites and offer your updated guide as a replacement—fast approvals, useful traffic, safe citations.
Compliance
No link sales. No private blog networks. Everything logged and transparent.
Evidence & measurement
| Metric | Where | Target pattern |
|---|---|---|
| Admissions page clicks | Search Console → Performance | +10–30% vs matched period YoY |
| Brand impressions | Search Console | Up in peak months |
| Website clicks from listings | GA4 (UTM: citation) | ≥ 50/month (school size dependent) |
| Local pack visibility | GBP Insights | Rising searches and actions |
Helpful school SEO resources
On-page optimisation
Local & directories
Backlinks (safe)
Results at a glance
FAQs (School SEO service)
How quickly will we see results?
Most schools see early improvements to CTR and branded queries within 4–8 weeks once titles/metas are optimised and local listings are corrected. Competitive non-brand terms take longer; we’ll show realistic timelines in your plan.
Do you work with School Jotter?
Yes. We provide specific checklists for title/meta updates, menus, internal links and image alt text that work within School Jotter’s editor.
Is this safe and policy compliant?
Yes—no link sales, no private blog networks. We follow Google’s link guidance (rel="sponsored"/nofollow) and respect safeguarding and UK GDPR.
Can we buy a one-off audit?
Yes. We’ll deliver a traffic-light action plan and a walkthrough call. You can implement in-house or ask us to handle it.
Do you help with content?
We supply templates and can draft parent-friendly content for Admissions, Term Dates, SEND, Attendance, and Sixth Form pages.
How do you report progress?
Monthly report and a short call: Search Console (clicks, CTR), GA4 (UTM-tagged listing traffic), local insights, and an actions log.
Can you support a MAT?
Yes. We standardise titles/metas, Golden NAPs and reporting across campuses, plus governance for web teams.
Do you manage Google Business Profile?
We claim/verify, correct categories, add descriptions & safe photos, and keep hours/closures updated.
What about Ofsted and policy updates?
We run quarterly checks and add structured reminders for statutory content to avoid broken links or outdated information.
What’s the minimum term?
Monthly rolling after setup. We recommend one full school year to see compounding benefits.
Book a free SEO audit
We’ll review your site, Search Console and listings, then send a simple action plan focused on the pages that matter most.
Related reading (improves results faster)
After your audit, these guides help you implement quickly:
Need practical SEO support?
Speak With Paul Delaney
Paul Delaney helps schools turn complex SEO into simple, effective actions. As a guest writer for SEO for Schools, Paul shares step-by-step playbooks and evidence-based guidance that busy teams can apply immediately. With three decades’ experience working with UK and international institutions, he understands the challenges school teams face and is well positioned to offer support and guidance.
For our readers, Paul offers free 30-minute sessions for institutions exploring how to raise visibility, strengthen brand trust and streamline admissions. Sessions are practical, jargon-free and free from sales pressure. You can contact him using the buttons below—please mention SEOforSchools.co.uk.
