Paul Delaney

Paul Delaney

Paul Delaney helps UK schools turn complex SEO into simple, effective actions. On SEO for Schools, he shares step-by-step playbooks and evidence-based guidance that busy teams can apply straight away—no jargon, no nonsense >>> Across three decades in education, Paul has worked with teams at institutions including ACS International School Cobham, Ardingly College, Badminton School, Bradfield College, Godolphin, Harrow School, Headington School, Newbattle Abbey College, Sherborne School, St Swithun’s School, St Peter’s School, York, and Wellington College. >>> He understands the realities school teams face-tight timeframes, safeguarding and policy constraints-and provides practical support across student recruitment, brand, content and search.

63 Author´s Articles
Header Tag Strategy for UK Schools: Advanced SEO, Accessibility & Governance | SEO for Schools

Header Tag Strategy for UK Schools: Advanced SEO, Accessibility & Governance | SEO for Schools

Header Tag Strategy for UK Schools: Advanced SEO, Accessibility & Governance | SEO for Schools ...

Best Practices for Social Media Optimisation: Boost Your School’s Online Presence (Organic + Paid) | SEO for Schools

Best Practices for Social Media Optimisation: Boost Your School’s Online Presence (Organic + Paid) | SEO for Schools

Best Practices for Social Media Optimisation: Boost Your School’s Online Presence (Organic + Paid) | SEO for...

Keyword Mapping for UK Schools: Match Search Terms to the Right Page (Without Cannibalisation) | SEO for Schools

Keyword Mapping for UK Schools: Match Search Terms to the Right Page (Without Cannibalisation) | SEO for Schools

Keyword Mapping for UK Schools: Match Search Terms to the Right Page (Without Cannibalisation) | SEO for Schools ...

Keyword-Led Content Strategy for UK Schools: Entity-First, Seasonality-Smart & MAT-Ready | SEO for Schools

Keyword-Led Content Strategy for UK Schools: Entity-First, Seasonality-Smart & MAT-Ready | SEO for Schools

Keyword-Led Content Strategy for UK Schools: Entity-First, Seasonality-Smart & MAT-Ready | SEO for Schools ...

Leveraging Influencer Networks for Backlinks | SEO for Schools

Leveraging Influencer Networks for Backlinks | SEO for Schools

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Header Tag Best Practices for UK Schools: Enterprise-Grade Implementation, QA & Patterns | SEO for Schools

Header Tag Best Practices for UK Schools: Enterprise-Grade Implementation, QA & Patterns | SEO for Schools

Header Tag Best Practices for UK Schools: Enterprise-Grade Implementation, QA & Patterns | SEO for Schools ...

Tracking & Managing Broken-Link Building for UK Schools: Pipelines, Reports & Governance | SEO for Schools

Tracking & Managing Broken-Link Building for UK Schools: Pipelines, Reports & Governance | SEO for Schools

Tracking & Managing Broken-Link Building for UK Schools: Pipelines, Reports & Governance | SEO for Schools ...

Optimise Your UK School’s Directory Listings: NAP Consistency, Categories, Photos & Reviews | SEO for Schools

Optimise Your UK School’s Directory Listings: NAP Consistency, Categories, Photos & Reviews | SEO for Schools

Optimise Your School’s Directory Listings: NAP Consistency, Categories, Photos & Reviews (UK) | SEO for Schools ...

Data-Driven Title & Meta Description Optimisation for UK Schools: Using SEO Tools | SEO for Schools

Data-Driven Title & Meta Description Optimisation for UK Schools: Using SEO Tools | SEO for Schools

Data-Driven Title & Meta Description Optimisation for UK Schools: Using SE Ranking, Ahrefs, SEMrush, Surfer, POP...

Adjusting Keyword Strategy Based on Performance

Adjusting Keyword Strategy Based on Performance

Welcome to our article on how to adjust your keyword strategy based on performance. In today's digital age, keywords play ...

Social Media & SEO for UK Schools: The Definitive Guide to Visibility, Trust & Enrolment | SEO for Schools

Social Media & SEO for UK Schools: The Definitive Guide to Visibility, Trust & Enrolment | SEO for Schools

Social Media & SEO for UK Schools: The Definitive Guide to Visibility, Trust & Enrolment | SEO for Schools ...

The Power of Title Tags: Unlocking SEO for Schools (Strategy, Testing & Governance) | SEO for Schools

The Power of Title Tags: Unlocking SEO for Schools (Strategy, Testing & Governance) | SEO for Schools

The Power of Title Tags: Unlocking SEO for Schools (Strategy, Testing & Governance) | SEO for Schools ...

Creating Valuable Content for Influencer Collaborations | SEO for Schools

Creating Valuable Content for Influencer Collaborations | SEO for Schools

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Measuring the Impact of Keyword Optimization on Traffic and Conversions: A Comprehensive Guide for Schools

Measuring the Impact of Keyword Optimization on Traffic and Conversions: A Comprehensive Guide for Schools

In today's digital age, having a strong online presence is essential for schools to attract potential students and engage ...

Competitor Keyword Analysis for UK Schools: Simple, Ethical SERP Research & Gap Discovery | SEO for Schools

Competitor Keyword Analysis for UK Schools: Simple, Ethical SERP Research & Gap Discovery | SEO for Schools

Competitor Keyword Analysis for UK Schools: Simple, Ethical SERP Research & Gap Discovery | SEO for Schools ...

Anchor Text & Context for Internal Links: A Complete UK School Guide (Clarity, Relevance, Governance) | SEO for Schools

Anchor Text & Context for Internal Links: A Complete UK School Guide (Clarity, Relevance, Governance) | SEO for Schools

Anchor Text & Context for Internal Links: A Complete UK School Guide (Clarity, Relevance, Governance) | SEO for...

Mobile-Friendly Design Best Practices for UK Schools: SEO & Parent-Friendly UX | SEO for Schools

Mobile-Friendly Design Best Practices for UK Schools: SEO & Parent-Friendly UX | SEO for Schools

Mobile-Friendly Design Best Practices for UK Schools: SEO & Parent-Friendly UX | SEO for Schools ...

Optimising Site Speed for Mobile Users: Boost Your SEO and Increase Organic Traffic | SEO For Schools

Optimising Site Speed for Mobile Users: Boost Your SEO and Increase Organic Traffic | SEO For Schools

Optimising Site Speed for Mobile Users: The Complete Playbook for UK Schools | SEO for Schools ...

Local SEO for UK Schools: Creating & Managing Local Listings (Google, Apple, Bing) | SEO for Schools

Local SEO for UK Schools: Creating & Managing Local Listings (Google, Apple, Bing) | SEO for Schools

Local SEO for UK Schools: Creating & Managing Local Listings (Google, Apple, Bing) | SEO for Schools ...

Why Meta Descriptions Matter for UK Schools: Snippet Psychology, Brand Trust & Measurable CTR Gains | SEO for Schools

Why Meta Descriptions Matter for UK Schools: Snippet Psychology, Brand Trust & Measurable CTR Gains | SEO for Schools

Why Meta Descriptions Matter for UK Schools: Snippet Psychology, Brand Trust & Measurable CTR Gains | SEO for...

Building a Positive Online Brand Image for Schools: Strategy, Content & Community | SEO for Schools

Building a Positive Online Brand Image for Schools: Strategy, Content & Community | SEO for Schools

Building a Positive Online Brand Image for Schools: Strategy, Content & Community | SEO for Schools ...

Optimising Images & Multimedia for UK School Websites: Performance, Accessibility & Search | SEO for Schools

Optimising Images & Multimedia for UK School Websites: Performance, Accessibility & Search | SEO for Schools

Optimising Images & Multimedia for UK School Websites: Performance, Accessibility & Search | SEO for Schools ...

Guest Blogging for UK Schools: Quality, Safety & E-E-A-T Wins | SEO for Schools

Guest Blogging for UK Schools: Quality, Safety & E-E-A-T Wins | SEO for Schools

Guest Blogging for UK Schools: Quality, Safety, E-E-A-T & Measurable Impact | SEO for Schools ...

Create & Pitch Replacement Content for Broken Links: UK School Templates & Email Scripts | SEO for Schools

Create & Pitch Replacement Content for Broken Links: UK School Templates & Email Scripts | SEO for Schools

Create & Pitch Replacement Content for Broken Links: UK School Templates & Email Scripts | SEO for Schools ...

Pitching & Writing Guest Articles that Earn Links for UK Schools | SEO for Schools

Pitching & Writing Guest Articles that Earn Links for UK Schools | SEO for Schools

Pitching & Writing Guest Articles that Earn Links (UK Schools): Outreach, Structure, Compliance & Measurement...

Find Broken Links on High-Authority UK Sites: A Practical Field Guide for Schools & MATs | SEO for Schools

Find Broken Links on High-Authority UK Sites: A Practical Field Guide for Schools & MATs | SEO for Schools

Find Broken Links on High-Authority UK Sites: A Practical Field Guide for Schools & MATs | SEO for Schools ...

Ensuring Site Security & SSL/TLS for UK Schools: Practical Playbook, Governance & Checklists | SEO for Schools

Ensuring Site Security & SSL/TLS for UK Schools: Practical Playbook, Governance & Checklists | SEO for Schools

Ensuring Site Security & SSL/TLS for UK Schools: Practical Playbook, Governance & Checklists | SEO for...

High-Quality, Relevant Content for UK School Websites: Strategy, Governance & Measurement | SEO for Schools

High-Quality, Relevant Content for UK School Websites: Strategy, Governance & Measurement | SEO for Schools

High-Quality, Relevant Content for UK School Websites: Strategy, Governance & Measurement | SEO for Schools ...

Building Local Citations & Backlinks for UK Schools: Trust Signals, Outreach & Governance | SEO for Schools

Building Local Citations & Backlinks for UK Schools: Trust Signals, Outreach & Governance | SEO for Schools

Building Local Citations & Backlinks for UK Schools: Trust Signals, Outreach & Governance | SEO for Schools ...

Dealing with Negative Online Feedback: The Ultimate Guide to Improving Your SEO for Schools

Dealing with Negative Online Feedback: The Ultimate Guide to Improving Your SEO for Schools

Responding to Negative Online Feedback for Schools: Policy, Process, and Templates | SEO for Schools ...

The Power of Internal Linking for UK Schools: Hubs, Paths, PageRank & Governance | SEO for Schools

The Power of Internal Linking for UK Schools: Hubs, Paths, PageRank & Governance | SEO for Schools

The Power of Internal Linking for UK Schools: Hubs, Paths, PageRank & Governance | SEO for Schools ...

Technical SEO for UK Schools: Triage, Fixes & Governance (Crawl, Indexing, CWV) | SEO for Schools

Technical SEO for UK Schools: Triage, Fixes & Governance (Crawl, Indexing, CWV) | SEO for Schools

Technical SEO for UK Schools: Triage, Fixes & Governance (Crawl, Indexing, CWV) | SEO for Schools ...

Leveraging Social Media for Link Building: A Complete Guide for UK Schools & MATs | SEO for Schools

Leveraging Social Media for Link Building: A Complete Guide for UK Schools & MATs | SEO for Schools

Leveraging Social Media for Link Building: A Complete Guide for UK Schools & MATs | SEO for Schools ...

Entity-First SEO for UK Schools: How to Use Keywords Naturally (Without Writing Like a Robot) | SEO for Schools

Entity-First SEO for UK Schools: How to Use Keywords Naturally (Without Writing Like a Robot) | SEO for Schools

Entity-First SEO for UK Schools: How to Use Keywords Naturally (Without Writing Like a Robot) | SEO for Schools ...

Local SEO for UK Schools: Optimising Your Website for Local Search Results | SEO for Schools

Local SEO for UK Schools: Optimising Your Website for Local Search Results | SEO for Schools

Local SEO for UK Schools: Optimising Your Website for Local Search Results | SEO for Schools ...

Meta Description Optimisation for UK Schools: Data-Led Snippet Strategy & Governance | SEO for Schools

Meta Description Optimisation for UK Schools: Data-Led Snippet Strategy & Governance | SEO for Schools

Meta Description Optimisation for UK Schools: Data-Led Snippet Strategy & Governance | SEO for Schools ...

Designing Navigation for UK Schools: Clear IA, Accessible Menus & SEO Wins | SEO for Schools

Designing Navigation for UK Schools: Clear IA, Accessible Menus & SEO Wins | SEO for Schools

Designing Navigation for UK Schools: Clear IA, Accessible Menus & SEO Wins | SEO for Schools ...

Organising Keywords by Relevance & Intent: A Practical System for UK Schools | SEO for Schools

Organising Keywords by Relevance & Intent: A Practical System for UK Schools | SEO for Schools

Organising Keywords by Relevance & Intent: A Practical System for UK Schools (Hubs, Clusters, Governance) | SEO...

How to Choose Safe, High-Value Listings | SEO for Schools

How to Choose Safe, High-Value Listings | SEO for Schools

Reputable School Directories (UK): How to Choose Safe, High-Value Listings | SEO for Schools ...

Guest Blogging Prospects for UK Schools: Find, Vet & Win High-Fit Opportunities | SEO for Schools

Guest Blogging Prospects for UK Schools: Find, Vet & Win High-Fit Opportunities | SEO for Schools

Guest Blogging Prospects for UK Schools: Find, Vet & Win High-Fit Opportunities | SEO for Schools ...

Beyond Keywords: Preventing Over-Optimisation for UK Schools (Clean, Entity-First SEO) | SEO for Schools

Beyond Keywords: Preventing Over-Optimisation for UK Schools (Clean, Entity-First SEO) | SEO for Schools

Beyond Keywords: Preventing Over-Optimisation for UK Schools (Clean, Entity-First SEO) | SEO for Schools ...

Understanding Site Hierarchy & Organisation for UK Schools: Parent-First IA, Signals & Governance | SEO for Schools

Understanding Site Hierarchy & Organisation for UK Schools: Parent-First IA, Signals & Governance | SEO for Schools

Understanding Site Hierarchy & Organisation for UK Schools: Parent-First IA, Signals & Governance | SEO for...

How to Write Optimized Title Tags | SEO For Schools

How to Write Optimized Title Tags | SEO For Schools

Title Tag Optimisation for UK Schools: Patterns, Governance & CTR Wins | SEO for Schools ...

Avoid Dodgy Directories & Paid Links: Safe Policy for UK Schools | SEO for Schools

Avoid Dodgy Directories & Paid Links: Safe Policy for UK Schools | SEO for Schools

Avoid Dodgy Directories & Paid Links: Safe Policy for UK Schools | SEO for Schools :root{...

Strategies for Building Quality Backlinks: Boosting Your School’s SEO | SEO for Schools

Strategies for Building Quality Backlinks: Boosting Your School’s SEO | SEO for Schools

Strategies for Building Quality Backlinks: Boosting Your School’s SEO | SEO for Schools ...

The Complete Guide to Monitoring and Responding to Online Reviews for SEO Optimisation in Schools

The Complete Guide to Monitoring and Responding to Online Reviews for SEO Optimisation in Schools

Monitoring & Responding to Online Reviews for UK Schools: The Complete Operations Playbook | SEO for Schools ...

Using Analytics Tools to Track Keyword Rankings

Using Analytics Tools to Track Keyword Rankings

In the ever-evolving world of SEO, tracking keyword rankings is a crucial step in ensuring the success of your website....

Avoiding Black-Hat Link Building in UK Education: Risk, Compliance & Safer Alternatives | SEO for Schools

Avoiding Black-Hat Link Building in UK Education: Risk, Compliance & Safer Alternatives | SEO for Schools

Avoiding Black-Hat Link Building in UK Education: Risk, Compliance & Safer Alternatives | SEO for Schools ...

A Beginner’s Guide to Understanding Header Tags (H1–H6) | SEO for Schools

A Beginner’s Guide to Understanding Header Tags (H1–H6) | SEO for Schools

A Beginner’s Guide to Understanding Header Tags (H1–H6) | SEO for Schools ...

Tips for Writing Effective Meta Descriptions (UK Schools Edition) | SEO for Schools

Tips for Writing Effective Meta Descriptions (UK Schools Edition) | SEO for Schools

Tips for Writing Effective Meta Descriptions (UK Schools Edition) | SEO for Schools ...

Site Architecture for UK Schools: Crawlable Structure, Hubs & Indexation Control | SEO for Schools

Site Architecture for UK Schools: Crawlable Structure, Hubs & Indexation Control | SEO for Schools

Site Architecture for UK Schools: Crawlable Structure, Hubs & Indexation Control | SEO for Schools ...

Long-Tail & Low-Competition Keywords for UK Schools | SEO for Schools

Long-Tail & Low-Competition Keywords for UK Schools | SEO for Schools

Long-Tail & Low-Competition Keywords for UK Schools: Question Mining, Local Modifiers & Snippet Wins | SEO for ...

The Impact of Mobile Optimisation on SEO for Schools: A Detailed Guide | SEO For Schools

The Impact of Mobile Optimisation on SEO for Schools: A Detailed Guide | SEO For Schools

The Impact of Mobile Optimisation on SEO for Schools: A Detailed Guide | SEO for Schools ...

Title Tag Length & Best Practices for UK Schools: Pixel-Safe Patterns, Governance & CTR Uplift | SEO for Schools

Title Tag Length & Best Practices for UK Schools: Pixel-Safe Patterns, Governance & CTR Uplift | SEO for Schools

Title Tag Length & Best Practices for UK Schools: Pixel-Safe Patterns, Governance & CTR Uplift | SEO for...

Types of Backlinks & Why They Matter for UK School SEO: Safe, Ethical Link Earning | SEO for School

Types of Backlinks & Why They Matter for UK School SEO: Safe, Ethical Link Earning | SEO for School

Types of Backlinks & Why They Matter for UK School SEO: Safe, Ethical Link Earning | SEO for Schools ...

Internal Linking Strategies for UK Schools: Step-by-Step Silo Building, Anchors & Measurement | SEO for Schools

Internal Linking Strategies for UK Schools: Step-by-Step Silo Building, Anchors & Measurement | SEO for Schools

Internal Linking Strategies for UK Schools: Step-by-Step Silo Building, Anchors & Measurement | SEO for Schools ...

Identify & Build Relationships with Influencers for UK School SEO: Parents, Community & Education Voices | SEO for Schools

Identify & Build Relationships with Influencers for UK School SEO: Parents, Community & Education Voices | SEO for Schools

Identify & Build Relationships with Influencers for UK School SEO: Parents, Community & Education Voices | SEO...

SEO Services for Schools: School SEO Agency for MATs, Primaries & Secondaries in the UK

SEO Services for Schools: School SEO Agency for MATs, Primaries & Secondaries in the UK

SEO Services for Schools (UK): School SEO Agency for MATs, Primaries & Secondaries :root{ ...

Keyword Research Tools & Techniques for UK Schools | SEO for Schools

Keyword Research Tools & Techniques for UK Schools | SEO for Schools

Keyword Research Tools & Techniques for UK Schools: SE Ranking, Ahrefs, SEMrush, GSC & More | SEO for Schools ...

Keeping School Website Content Fresh: Review Cycles, ROT Audits & SEO Wins | SEO for Schools

Keeping School Website Content Fresh: Review Cycles, ROT Audits & SEO Wins | SEO for Schools

Keeping School Website Content Fresh: Review Cycles, ROT Audits & SEO Wins | SEO for Schools ...